FIFA ban the word “Love” from Belgium shirts due to “hidden advertising.”

The Belgian national team have been told to cover up the word “Love” on their away kit at the World Cup, due to a bizarre rationalisation from FIFA.

Peter Bossaert, CEO of the Belgian FA, explained his team have been told to change their shirts before the game with Canada tomorrow due to the word supposedly being linked to the popular Belgian music festival Tomorrowland, which the shirt’s design supposedly references, and FIFA insist that the use of the word “Love”, which will now be covered by a label, amounts to disguised advertising.

“The word ‘love’ must disappear,” Bossaert told Nieuwsblad. “It’s sad, but FIFA leaves us with no choice. The rest of the kit remains unchanged.” The shirt was initially designed to highlight diversity, equality and inclusiveness.

FIFA, meanwhile, also banned the wearing of ‘One Love’ armbands, which were scheduled to be worn by some captains at the tournament, including England’s Harry Kane and Belgium’s Virgil Van Dijk.


More European Football News